PRINT This is more than a logo. It’s an identity. Print media provides written communication in the most basic of forms. As simple as it seems, the public however is not so easily wooed into communication. With the over abundant and ever-prolific paper jam that most are caught up in, the graphic designer’s goal is to set the client apart allowing them to rise above the clutter. This begins with the establishment of the goals and vision of the client. Only then can a solid coherent identity be created. Once an identity is established, the graphic designer conceptualizes this identity into a concept that aides in the companies further communication.